Pet Industry Resource
A platform built for
how you actually work.
how you actually work.
Generation Pet has outgrown Acctivate. We've built a purpose-driven platform for wholesale pet distributors that eliminates the $15K/month error tax and opens a direct channel to every retailer account.
Prepared for Doug, Eliza, and Matt at Generation Pet
85+
brands in scope
2
warehouses
$15K
/mo error cost
The problem is specific. So is the fix.
Generation Pet doesn't need a general-purpose ERP. You need four specific things fixed - and fixed in a way that fits your team, not the other way around.
1
15-minute inventory sync lagRetailer-facing systems show stale stock. Orders for unavailable products cause manual corrections, credits, and relationship damage every week.
2
No B2B ordering portalRetailers email or call in orders. Every order requires manual entry. There is no self-serve channel. Scaling is bottlenecked by Doug's team's bandwidth.
3
Manual PDF-to-sales-order conversionRetailer purchase orders arrive as PDFs. Someone reads them and manually re-enters into Acctivate. This is error-prone, slow, and entirely automatable.
4
No CRM, no chargeback trackingManufacturer chargebacks are managed in spreadsheets. Retailer accounts have no system of record. Eliza and Matt are working around the tool, not with it.
The PIR Platform - purpose-built for wholesale pet distribution.
Six interconnected modules that replace Acctivate, eliminate your spreadsheet workflows, and give every stakeholder a system designed for their actual job.
Module 1
B2B Wholesale Ordering Portal
Retailer-facing web app for browsing your full catalog, checking live inventory, placing orders, and viewing history. Replaces phone and email ordering entirely.
Module 2
Real-Time Inventory
Live stock view across both warehouses. Products show current availability before orders are placed. No more stale data causing downstream corrections.
Module 3
PDF-to-Sales-Order AI
Drop a retailer PO PDF, get a structured sales order in seconds. AI parses item numbers, quantities, and pricing. Eliza reviews and approves before it posts.
Module 4
Retailer CRM
Account profiles with territory, rep assignment, order history, open credits, and notes. Finally, a single view of each retailer relationship for the sales team.
Module 5
Finance and Chargeback Tracker
Manufacturer chargeback and build-back tracking in a structured workflow. Eliza submits, tracks status, and closes out chargebacks - no spreadsheets required.
Module 6
Marketing Website
A refreshed genpet.org in your brand, with brand catalog, retailer application flow, and warehouse location info. Included in the build, no separate vendor needed.
Delivery in 10-12 weeks. Not 9-12 months.
Phased delivery means you see working software in week 6, not a project status deck. Each phase ships something your team can use immediately.
1
Weeks 1-6
B2B Portal and Live Inventory
Retailer ordering portal live. Real-time inventory across both warehouses. Retailer accounts migrated. Orders stop coming in by email.
2
Weeks 7-10
PDF-to-SO, CRM, and Chargebacks
AI purchase order intake live. Retailer CRM with full history imported. Chargeback workflow replaces Eliza's spreadsheets.
3
Weeks 11-12
Website and Warehouse Transfers
New genpet.org live. Scanner-based Friday transfer workflow replaces manual entry. Full handoff and training complete.
Investment.
One-time build fee, then a monthly SaaS rate that covers hosting, support, and all future feature updates. No per-seat licensing. No hidden modules.
Build fee
$35,000
One-time. All 6 modules, data migration, training, and go-live support.
Monthly SaaS
$1,800
Hosting, updates, support SLA, and new feature access. No per-user fees.
5-Year vs Epicor
-$402K
PIR platform is $143K total. Epicor was $545K. You keep the difference.
The math on staying put: At $15,000/month in Acctivate errors, you lose $180,000/year. The PIR platform build fee pays for itself in under 3 months.
Next steps.
We can move from this conversation to a signed proposal in one week. Here is what that looks like.
1
Working session with Doug, Eliza, and Matt - walk through each module mockup, gather input on workflow specifics, prioritize any changes to phase order.
2
PIR delivers scoped proposal and contract - fixed-fee build, monthly SaaS agreement, data migration plan, and go-live timeline. No surprises.
3
Kick-off call and access provisioning - introductions to the build team, access to the development portal, and week-one project plan.
4
Week 6 demo of the live portal - your team places the first test order. Real inventory. Real product catalog. Not a mockup.
Ready to move forward? Contact Tazz or Charles at Pet Industry Resource to schedule the working session.